Promotional
Planning &
Implementation
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A promotional plan should be part of the "big picture,"
whether it is a newsletter to current clients, a newspaper
advertisement, or a special event designed to attract
potential clients, all ventures must be the direct result of a
comprehensive plan that includes quantifiable goals,
realistic methods for delivery and implementation, and
methods of evaluation. InFocus Marketing coordinates
multimedia campaigns, creates collateral materials, plans
special events, and coordinates direct mail campaigns.
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Sales Training
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We provide strategic sales training and support for new and
experienced sales professionals. Our sales process is
based on the natural sequence of buying decisions and
maximizes sales potential while improving service to the
customer.
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Customer Service
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Stand out in today's competitive environment by providing
great customer service to your clients. Our programs
include: Hearing and Responding to the Voice of the
Customer, Recognizing the Gift in Customer Complaints,
Auditing for Customer-Friendly Sales, Production,
Distribution and Billing.
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Personal
Development
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Our professionals offer executive coaching based on the
understanding that, to be effective, leaders must accurately
identify their strengths and weaknesses, understand how
others perceive them and regularly measure their actions
based on their goals and core values.
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Culture Change
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Our approach to changing the culture of an organization
starts at the top. For front-line staff to buy into an
organization's vision, leadership needs to exemplify
company core values and "walk the talk." Our process
includes employee perception surveys, team building
exercises and professional coaching.
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